New Product Creation Services
Overview
The identification, development and launch of new products and services are key to growth and long-term profitability. Instituting transparent processes and harnessing practical methodologies multiplies strategic, market and financial success. Using established analytical techniques, tailoring processes and selecting the appropriate tools, SOMOS helps tune your company's growth engine for maximum performance.
Benefits
Each enterprise is unique. Business environments and priorities can change unexpectedly. As project specialists, SOMOS applies established techniques to the New Product Creation process. SOMOS equips managers and practitioners with a framework that ensures a disciplined focus on the highest value opportunities, the faithful realization of the articulated value-proposition, as well as fast and efficient project execution. The results are: quality product/service offerings; shortened time-to-market; launch platforms designed to enhance field sales, and returns that meet or exceed business plan expectations.
New Product Support Toolkit
SOMOS begins with a brief audit of existing new product creation processes and procedures. Through the course of a debriefing, next steps are formulated and goals and roadmaps are charted. SOMOS draws on a broad range of existing in-house programs and management tools along with a pool of experienced consultants to quickly craft and deliver a high impact and economically efficient solution.
Audit
SOMOS seeks to answer the questions: Where are we now and where do we want to go?
- A one-day assessment aimed at identifying gaps and any enterprise-unique processes.
- A debriefing outlining areas for beneficial change together with options for improvement concludes the audit.
Workshops
Weak process links, information deficiencies, missing skills or problem behavioral issues are often easily identified through dedicated workshops. An added advantage of a workshop approach is that design of the corrective actions is undertaken by those most involved in performing the day-to-day work.
- Recognition of performance gaps is only a first step. Reducing tensions to boost allegiance and team ownership of necessary change is essential.
- Workshops and conferences with process owners and managers define concrete action plans for change and roadmaps to address performance gaps.
- An implementation plan with target performance measures and milestones is the result.
Training Seminars
SOMOS provides a portfolio of practical tools to assist clients in developing more effective new product creation processes suited to their requirements, which include: new idea generation, analysis of cost behavior, scenario planning and decision making, market segmentation and positioning, project valuation and the construction and evaluation of business cases.
- A selection of six modules transfer needed skills to practitioners.
- Instruction in any or all of the modules may be selected to match the needs of the organization.
- Options for light or detailed training intensity are available.
- Decisions become less subjective and political.
- Actions coordinate and integrate across functions.
- Results are measured against a visible plan and performance rendered accountable.
Consulting
SOMOS provides seasoned experts with proven track records for either ongoing or interim periods to assist clients with their new product development efforts. All aspects of the new product creation process - from generating initial ideas to launch and product life cycle management - may be addressed.