Technology-Business Planning

The success of a new product depends upon bridging the gap between concept and manufacture of a viable product. SOMOS consultants bring decades of knowledge and experience to help our clients develop new and emerging opportunities quickly and effectively. Our consultants connect emerging technologies with marketable products, and help new products realize their full potential and value.

SOMOS can address any phase of the product lifecycle, including determining research and development needs and assessing whether a product can be economically manufactured and successfully marketed. Our consultants can also develop strategic and operational plans for the manufacturing and distribution of new products, and identify test and validation activities to manage the technical, market, and manufacturing risks. In addition, SOMOS consultants can provide analytical support for market segmentation and positioning, cost behaviour modeling, project valuation and selection, business case preparation, and presentations to management and investors.

SOMOS consultants help our clients meet their customers' needs by maximizing their technological and business capabilities and assets.

Examples of SOMOS engagements for Technology-Business Planning

New Product Development
Telecommunications Manufacturer
On behalf of the client, a SOMOS senior consultant performed an initial assessment, recommended startup actions (including training and re-assignments), and led the team through development of an integrated plan. In addition, the consultant implemented a process to monitor activities that spanned multiple countries, languages, and time zones. SOMOS provided another consultant to manage the project through execution and on-time delivery.

New System Development
Telecommunications Manufacturer
Although our client had delivered large and complex projects for many years, and had robust and proven processes in place, it required someone who could lead from the side of the matrix. SOMOS provided a senior consultant to coordinate a large and diverse team, which included developers from four product areas, product marketing staff, manufacturing, documentation, and logistics. This consultant had the maturity to work effectively with a whole team of leaders.

Company Start-up
Internet Service Company
This initial-stage company provided services to a growing market. They needed to build an organization, develop processes, define roles, plan fundraising activities, launch the product, and plan communications and promotion. SOMOS assisted with the overall planning and with the execution of several key activities during the start-up.

Product Development and Launch
Internet Software-as-Service (SaS) Company
The company's founders included financiers, marketing, and sales people, as well as brilliant technical people. SOMOS worked with the two groups to design and execute an achievable development plan. SOMOS was able to help the company achieve product release where previous efforts had accomplished only missed deadlines and disappointed investors.