Somos, Inc. Launches National Toll-Free Number Awareness Campaign

Press Release
Tue, 07/18/2017


TUES, 7/18/2017


Bridgewater, NJ., July 18, 2017 — Somos Inc., the leading provider of trusted, neutral Toll-Free numbering and Registry Administration services for the Telecommunications industry, launched the inaugural national Toll-Free Number Awareness Campaign this week. The purpose of the campaign is to provide valuable education about the ways that Toll-Free Numbers drive business growth through phone and text conversations, call analytics, and business intelligence.

This campaign is directed at the professionals who are the primary decision-makers when it comes to purchasing Toll-Free Numbers for enterprise use, such as marketing and customer care.

The campaign will appear on social media channels such as Facebook and LinkedIn, and certain news sites. The campaign will ultimately direct viewers to a curated landing page for their profession, and allow them to sign up for more information about how to make the most of Toll-Free Numbers.

“Our goal is for this campaign to increase awareness about the many applications for Toll-Free Numbers, and drive more inquiries to Toll-Free Service Providers (also known as Responsible Organizations or Resp Orgs) who use the Somos SMS/800 Toll-Free Number (TFN) Registry everyday to support their Toll-Free offerings,” said Michelle Larsen, VP of Customer Engagement at Somos.

The content of this campaign reintroduces the business world to Toll-Free Numbers as the recognized numbers to call to connect with a business for sales calls and inquires. It will also demonstrate how technological advances in the Telecommunications industry have made Toll-Free Numbers more effective for marketing and customer care purposes.

“We are thrilled to share the power of Toll-Free in a strong and creative way,” says Gina Perini, President & CEO of Somos. “We believe that Toll-Free has so much to offer enterprises, and are excited to see how our campaign is able to increase awareness of the exceptional value and innovation one can harness thru Toll-Free Numbers.”


About Somos, Inc.  
Somos, a leading provider of trusted, neutral numbering and registry administration services for the telecommunications industry, enables data integrity and access to fuel innovation and growth in Toll-Free and related markets. Somos operates the SMS/800 Toll-Free Number (TFN) Registry to administer and route data for the 41 million and growing Toll-Free Numbers in use today.  Additional service offerings include the Texting & Smart Services (TSS) Registry, the centralized registry to administer the use of Toll-Free Numbers for text messaging and multimedia services and RouteLink, the new and modern way to access authoritative Toll-Free routing data.  To learn more about Somos, please visit

Media Contact:
Michelle Larsen
Vice President, Customer Engagement