2017 General Sessions
Valuing the Conversation
Speaker: Gina Perini, Somos
There are more calls coming into businesses than ever before. It's predicted that in 2018, mobile search will drive 73 billion calls to enterprises. At the 2017 Toll-Free User Summit, President & CEO, Gina Perini unearthed why the "Conversation Economy" matters. Check it out!
Drivers of Toll-Free Innovation
Speaker: Gina Perini, Somos
Panelist: Douglas Gardner, Twilio | Brian Lynott, ATL Communications | Craig Lennon, Google | Rich Scanlon, CSF | Colin Kelley, Invoca | Gene Lew, Salesforce
Today, Toll-Free is experiencing a breakthrough, and it’s up to the Toll-Free industry to capitalize on the wave of growth and innovation opportunity that these new applications can offer. During the Summit, Gina Perini, President and CEO of Somos, led a panel discussion to gain insights on how businesses use Toll-Free Numbers, from marketing analytics, to customer care, to tracking and crafting the customer journey.
Say Hello to your SMS/800 Toll-Free Number (TFN) Registry
Speaker: William Carter, Somos
Moderator: Supriya Baligar, Somos
Panelist: Ali Bijanfar, ATL Communications | Jeannie DiPuccio, ANI Networks | Chris Lowe, Dial800 | Mike Gilbert, CSF Corporation
The SMS/800 Toll-Free Number (TFN) Registry is the central tool for the Toll-Free industry, and the new features arriving in 2017 will play a key role in streamlining and optimizing Resp Org and Service Provider business processes. During this session, Somos' COO, William Carter, first provided an update on the program followed by an engaging panel discussion on Resp Org user experiences on the new, modern platform.
Modernizing Access to Toll-Free Routing Data
Speaker: Ryan Karnas, Somos
Moderator: Mary Retka, Somos
Panelist: Andrew Mangold, Tel-Lingua | David Aldworth, The Toll-Free Exchange | Steve Legge, NetNumber | Craig Meredith, thinQ
RouteLink breaks down the financial and technical barriers to Toll-Free routing data, helping Resp Orgs route Toll-Free calls more efficiently and at a lower cost. In this session you’ll hear from a panel of industry experts on how this API-based solution brings authoritative routing data within reach.
Texting to Toll-Free Numbers
Speaker: Vale Staffieri, Somos
Moderator: Ann Berkowitz, Somos
Panelist: Chris Currie, Aerialink | Shannon Donohue, CallFire | Marion Mendelsohn, Salesforce | Garrett Johnson, Twilio
As texting to Toll-Free Numbers becomes a prominent customer communications channel, it’s important for our industry to understand how to factor it into their business models. During this session, Somos provided an update on the TSS Registry and then led panel discussion of users who shared how they integrated texting into their sales process.
Promoting Modern Day Applications for Toll-Free: The Awareness Campaign Update
Speaker: Michelle Larsen, Somos
We heard you! You wanted help educating enterprises about the value of Toll-Free today – and we responded by developing a set of comprehensive marketing resources and launching the first ever Enterprise Toll-Free Awareness campaign. During this session you'll glean insights from the results of the campaign and its overall impact on the industry.
2017 Toll-Free Industry Awards
Recognizing and rewarding examples of innovation and leadership in our industry today.
Congratulations to the winners of the 2017 Toll-Free Industry Awards!
2017 Breakout Sessions
Breakout Session: Toll-Free Vanity Numbers
RingBoost.com’s VP of Business Development, Paul Faust led an industry discussion during this the 2017 Toll-Free User Summit. Paul, who specializes in the marketing and promotion of Toll-Free Vanity Numbers, shared his insights with attendees as he leds the discussion in the ways Toll-Free Vanity Numbers can be used to help enterprises grow their lead generation efforts.
Breakout Session: Chatbots
Industry leader, Noah Rofalko has helped shape the telecom industry through his tireless efforts to create a more equitable marketplace, and during his industry-led breakout session at the 2017 Toll-Free User Summit, he engaged with Summit attendees on this very subject. Noah discussed the role of Chatbots in Toll-Free innovation while providing anecdotes from real-life uses of the technology in modern Toll-Free applications.
2017 Training Sessions
SMS/800 Toll-Free Number (TFN) Registry - UI Training
The first of two sessions focused on the new SMS/800 Toll-Free Number (TFN) Registry. This training session provided attendees with both a presentation and a live demonstration of the SMS/800 Toll-Free Number Registry User Interface.
SMS/800 Toll-Free Number (TFN) Registry - API Training
Developers looking to implement the new SMS/800 Toll-Free Number Registry APIs convened during the second SMS/800 Toll-Free Number Registry training session. Somos lead Architect, Sudhakar Donepudy walked attendees through a list of available APIs and open source software development kit that can be utilized to implement, and sample request and response use cases on the SMS/800 TFN Registry.
Texting & Smart Services Registry Training
The Texting & Smart Services Registry training session helped to give attendees a jump start into the texting to Toll-Free space.
During the session, clarity was provided around:
- The text to Toll-Free ecosystem
- Role and Responsibilities of service providers in this space
- The role of the Service Registrar
- Alternatives to offer text to Toll-Free to your customers
- Reasons to use the TSS Registry to protect your numbers
- How do I use the TSS Registry if I’m a Resp Org?
- How do I use the TSS Registry if I’m a Service Registrar?
- Benefits of using the TSS Registry API
This is a hands-on training session provided attendees everything they need to better understand the technical aspects of integrating RouteLink to their business.
During this training session, attendees were provided:
- Steps to creating a Routelink account
- Explanation of the RouteLink Sandbox steps
- Download of sandbox events
- Development of RouteLink client
- Getting live data
- Steps to integrate the Application Programming Interface (API)
Email us at firstname.lastname@example.org or call or text us at 844.HEY.SOMOS.