2019 Agenda

Day 1

Tuesday, October 15

12:00PM - 07:00PM
Registration Desk Open
01:00PM - 01:45PM
Power Session #1: Sold! How to Navigate the 833 Auction

The 833 Toll-Free Auction is fast approaching – are you ready for it? Join us for an in-depth look at the auction process including procedures, bidding activities and more. We’ll provide the tools you need to not only participate in the auction, but also what you can do to help ensure your brands secure the numbers they value.

02:00PM - 02:30PM
Power Session #2: Make Your Data Work for You: Toll-Free Reporting Workshop

We all know that data driven knowledge leads to more informed decisions. However, it’s not simply the act of gathering data that leads to smarter solutions – you have to analyze and process it. When it comes to Toll-Free analytics, the all new SMS/800 TFN Registry Reporting tool is a great way to maximize your data’s value via near-real time and interactive reporting. This session will not only provide the basics – how to login, navigate the system, etc. – it will also show you how having a “One Stop Shop” for all things reporting will help you get more done faster.

02:45PM - 03:30PM
Power Session #3: An Era of Innovation: Toll-Free API Workshop

More and more, the modern API is providing valuable performance enhancements that are easily accessible and developer-friendly. As an “API first registry”, the SMS/800 TFN Registry development team will show you firsthand the benefits of using APIs to manage your Toll-Free Numbers.

03:45PM - 04:30PM
Power Session #4: Get en Route to the Future of Toll-Free with IP

As technology continues to evolve, it’s more critical than ever to build the roadmap for tomorrow TODAY. When it comes to Toll-Free routing, the answer is clear: the path to the future is paved with IP. In this session, we’ll explore how IP will be a Toll-Free call routing game changer and how RouteLink, the authoritative Toll-Free call routing data solution, is driving the IP solutions shift.

04:45PM - 05:30PM
Power Session #5: Decode the Magic of Messaging

Whether you’re new to texting to Toll-Free, a long-time messaging pro or somewhere in between, this networking event is for you! Our meet and greet is the perfect opportunity to enjoy a meaningful knowledge exchange centered around Toll-Free text messaging. Attendees will not only explore the world of text to Toll-Free but also network with leading messaging experts in the industry!

07:00PM - 09:00PM
Welcome Reception

Please join us for our Welcome Reception, sponsored by Toll-Free Exchange.

Toll-Free Exchange
Day 2

Wednesday, October 16

07:00AM - 09:00PM
Registration Desk Open
07:30AM - 09:00AM
09:00AM - 09:15AM
CEO Opening and Welcome Keynote

Join Somos’ CEO Gina Perini for the official kick-off of the 2019 Toll-Free User Summit!

09:15AM - 10:15AM
Summit Keynote

The foundation for the future of Toll-Free has indeed been laid and change is happening NOW! A major change is the increasingly important role of new technologies such as Artificial Intelligence (AI) and big data. For TFUS19, Tom will weave a rich tapestry of story-telling and a compelling vision of the future as he discusses how these technologies will profoundly transform our behaviors and interactions. As one of the industry’s most influential information management consultants, Tom is a true authority on the implications of trends in technology, society and business for global organizations.

Tom Koulopoulos
10:45AM - 11:15AM
Omnichannel: Transforming Customer Engagement in the Digital Era

For better or worse, we no longer live in a one-size-fits-all, cookie cutter world. Customers are more discerning than ever before and are no longer simply happy with superior products – they want superior SERVICE as well. So what can we do as organizations to transform from product providers to service and experience providers? One answer stands-out above the rest: Omnichannel. But what exactly IS omnichannel and how can telecoms and businesses leverage it for customer experience success? Join Dan Bieler, Principal Research Analyst at Forrester, for an industry-inspired look at the opportunities that an omnichannel strategy presents as well as how to successfully implement omnichannel for excellence.

11:15AM - 12:00PM
The New Conversation Algorithm: Messaging and the Future of B2C Communications

With its succinct nature, high capture rates and conspicuous display on a user’s mobile phone, messaging has quickly become a game-changer for businesses looking to directly engage with consumers and deliver a fully integrated customer experience. Join Dave Stewart, VP of Business Development at Somos, and a panel of experts as they explore the benefits of implementing an omnichannel marketing strategy and how messaging has become a critical component of this approach. We’ll unlock the next generation of B2C communications and how you can leverage leading-edge technologies such as Rich Communication Services (RCS) and Artificial Intelligence (AI) to deliver maximum impact to the end user.

12:00PM - 01:30PM
Networking Lunch and Expo

Please join us for at Lunch, sponsored by Red Hat.

01:30PM - 02:15PM
More than Just Numbers: The SMS/800 TFN Registry Revolution

Toll-Free Numbers are more than simple phone numbers. They are unique sales, marketing and branding tools built to do everything from improve customer satisfaction to increase profits, which is why it is imperative that we continue to evolve the technology that supports them. Join Ginger McClendon, VP of Engineering at Somos, and a panel of experts as we explore the future of the SMS/800 Toll-Free Number (TFN) Registry and the API technology that is driving change and revolutionizing registry management solutions. From automation to application to adaptation, we’ll show you how APIs can simplify and streamline the way you get work done.

02:15PM - 03:00PM
Fireside Chat with the FCC

Big things are happening in Toll-Free, are you ready? Join members of the FCC for a thought-provoking fireside chat moderated by Somos’ own leading regulatory and number administration authority, Ann Berkowitz. From robocalls to the 833 Toll-Free Number Auction to the future of Toll-Free and numbering, this is a conversation you definitely do NOT want to miss!

03:15PM - 03:35PM
Future Proof Yourself with the 2020 Toll-Free Roadmap

Advancing the future of Toll-Free isn’t simply an option; it’s a critical step in ensuring that our industry is always evolving in a meaningful and strategic direction. Join Ryan Karnas, Somos’ Director of Product Management, as he takes you for a ride down Somos’ 2020 Toll-Free roadmap. From texting to Toll-Free to enhancing the SMS/800 Toll-Free Number (TFN) Registry to smarter data routing, find out how you can leverage new features and functionality from Somos to optimize your business operations today, tomorrow and beyond.

03:45PM - 04:00PM
Toll-Free Industry Awards

The Toll-Free Industry Awards recognize individuals and companies at the forefront of innovation and thought leadership in the Toll-Free Industry. The top three nominees in each category are: The Trailblazer Award: Gary Fry, ANI Networks | CSF Corporation| Shaun Moore, Toll Free Exchange| Campaign of the Year Award: Ray Rothschild, Coupster| Brian Macklin, Tipping Point Solutions for Ideal You Health Center| John Michael Bailey, John Michael Bailey Injury Lawyers| Communications Platform of the Year: Cloud Communications Platform | InteractiveTel | Aaron Leon, thinQ. | Universal Routing Solution, Software Synergy, Inc.

04:00PM - 06:30PM
Knowledge Bar & Networking
04:30PM - 05:00 PM
An Industry Perspective: Peer Inside the World of IP Call Routing

When Toll-Free Numbers were introduced, the world was a very different place. Then the internet forever changed life as we know it. Without the internet, phone systems relied solely on the Public Switched Telephone Network (PSTN) for call routing. Just like the internet has changed how we shop and get our news, so too has the internet transformed the telecommunications industry. With Somos’ announcement of Toll-Free IP Routing; ANI Networks will walk through the many changes surrounding sending and receiving Toll-Free calls over the internet. Join ANI Networks as they analyze how calls worked before the advent of the internet; as well as the future of call routing and IP peering.

Gary Fry
05:15PM - 05:45PM
An Industry Perspective: Architecting the Future of Telecom with APIs

As competition in the telecom marketplace intensifies, service providers are being increasingly challenged to develop solutions that lower barriers of adoption, grow their target market and generate profitable revenue. Developing APIs has become a premier method for achieving these goals in an efficient – and economical – manner. When we make it easier for our applications to communicate with each other, we open ourselves up to a new, monetizable platform that is not only more agile but also frequently faster to market. Join Mifan Careem, Vice President of Solutions Architecture at WSO2, for an in-depth look at how APIs can be leveraged to drive positive service offering growth within your organization. From monetizing intellectual property to building a sustainable API driven platform, Mifan will provide the knowledge you need to drive creativity, agility and most importantly, smart growth.

06:00PM - 06:30PM
Take the Guessing Game out of Toll-Free Calls with TFN Identity

Caller ID has long been a staple for 10-digit numbers, but what about Toll-Free Numbers? The technology is there, but has it been available in a centralized database? Enter TFN Identity: a powerful solution that provides CNAM (Caller-ID) information to Toll-Free Numbers in an easy to use single repository. Being able to recognize an incoming call immediately provides an important competitive advantage for businesses looking to drive trust and maximize customer engagement. Join Eduardo Brazao, Somos’ Director of Business Development, and a panel of industry experts as they discuss how Resp Orgs and Carriers can leverage TFN Identity’s powerful Toll-Free CNAM database to increase brand awareness, capture the attention of customers and ultimately convert prospects into sales.

07:00PM - 10:00PM
Evening Event

Please join us for our Evening Event, sponsored by Intrado.

Day 3

Thursday, October 17

07:00AM - 12:00PM
Registration Desk Open
07:30AM - 09:30AM
Farewell Breakfast
Agenda subject to change.