Bill LaRuffa Joins IMC Board of Governors, Supports Growth of Global IoT Ecosystem

EAST BRUNSWICK, N.J., June 17, 2026 — Somos, Inc., a global leading provider of telecom registry management and data solutions, announced today that Bill LaRuffa, Vice President of Commercial Sales & Strategic Partnerships, has joined the IoT M2M Council (IMC) Board of Governors. Bringing more than 30 years of telecommunications experience, Bill will help guide the strategic direction of the world's largest trade association dedicated to the Internet of Things (IoT) sector.

As a member of the Board of Governors, Bill joins industry leaders from organizations including Vodafone IoT, Aeris Communications, Quectel Wireless Solutions, and more in supporting the IMC's mission to accelerate IoT adoption through education, thought leadership, and collaboration across industries.

“I am honored to join the IMC Board of Governors at a time when IoT adoption continues to accelerate across industries," said Bill. "As more devices become connected, trusted identity is becoming a critical component of IoT security. Through solutions such as SomosID®, Somos is helping organizations verify and trust the identities of connected devices, enabling a more secure and resilient IoT ecosystem.”

“Bill's extensive telecommunications experience and deep understanding of identity, security, and industry collaboration make him a valuable addition to the IMC Board of Governors," said Carmen Redondo, IMC chair and Director of Global Marketing for Antennas at KYOCERA AVX. "As IoT adoption continues to expand globally, the expertise Bill and Somos bring to the industry will help support the council's mission and its growing community of members.”

Bill's appointment further strengthens Somos' longstanding commitment to supporting industry organizations that drive innovation, trust, and interoperability across the telecommunications and connected device ecosystem. 

About Somos, Inc. 

As the world becomes more interconnected, Somos enables brands, consumers, and communities to communicate in an environment of greater trust and convenience. Somos is a global, trusted source of phone number administration, routing data, identity verification, and identity management services for the telecommunications ecosystem. As the trusted administrator of the North American Numbering Plan (NANPA), Toll-Free Numbering (TFNA), and the Reassigned Numbers Database (RND), Somos supports over 1,400 service providers in North America and manages over 7 billion phone numbers to enable seamless communications between enterprises and consumers. 

XConnect, a Somos company, extends the reach of Somos’ solutions to a global audience through its portfolio of trusted phone number intelligent solutions, covering hundreds of different datasets to serve the global voice and message ecosystems. 

Through their global portfolio of products and services and a collaborative approach in everything they do, Somos helps ensure trust in an increasingly digital world.

To learn more about Somos, please visit www.somos.com.

About the IoT M2M Council

The IMC is the largest trade group dedicated to the global IoT sector, with over 28,000 rank-and-file Adopter Members around the world that qualify as buyers of IoT solutions in 30 vertical markets. Sustaining/board companies include A1 Digital, Aeris, Blues Wireless, Digi International, Emnify, Finite State, floLIVE, Giesecke+Devrient, Globalstar, Ground Control, Hologram, iBasis, IoT Launch, KORE, KYOCERA AVX, MultiTech, Pairpoint, Pelion, Quectel, Simplex Wireless, Somos, Telit Cinterion, Thales, and Vodafone IoT. Visit iotm2mcouncil.org to learn more.