Insights

Why the Future of Trusted Calling Depends on Right-to-Use

Dec 11, 2025

Rebuilding Trust in the Voice Channel

Voice has evolved quickly, and that progress is creating a more trusted calling experience. When a customer sees your number, they decide in seconds whether to answer. Relevance still matters, and trust now matters just as much. The industry is meeting that moment with continued investment in call authentication and stronger ways to validate calling identity, bringing carriers, solution providers and enterprises together to make legitimate calls easier to recognize and easier to answer.

Picture a customer who just requested a delivery update, received a fraud alert or initiated help to reset a password. The phone rings, they recognize the call as legitimate, and they confidently pick up. That means faster support, fewer delays and a smoother experience when it matters most. At scale, it is the future everyone is building toward: voice as a high-confidence channel where identity is clearer, customers feel in control and critical communications reach the people they are meant for.

Right-To-Use is How Brands Reclaim the Voice Channel

Restoring trust requires more than good intent. It requires proof.

Right-to-Use (RTU) helps establish that the entity placing the call is authorized to use the the phone number. When RTU is paired with call authentication, enterprises can take control of their voice presence and create a more consistent, verifiable experience for customers.

For communications service providers and telecom network solution providers, that same foundation supports delivering verified, trusted calls that consumers can confidently answer.

Why Somos is Central to Making this Work

Somos plays a unique role in the voice ecosystem. As the steward of over 7 billion telephone numbers in North America and a driving force behind modern communication registries worldwide, Somos focuses on what trust requires at scale: transparency, accountability, and authenticated identity.

That focus shows up in the practical mechanics of trusted calling. RTU is the proof point that an enterprise is authorized to present a specific calling identity, and Enterprise Delegate Certificates help establish and carry that authorization in a structured, verifiable way across the ecosystem.

This is not only a technology challenge. It is an ecosystem challenge. Global reach matters, because enterprise communications and the networks that carry them do not stop at borders.

Trusted calling is a simple outcome with a lot of value:

• Customers answer legitimate calls with more confidence

• Enterprises improve contact rates for critical notifications and support

• Providers can help reduce spoofing impact and rebuild consumer confidence in voice

It all comes back to establishing an authorized identity, and proving it in a way the ecosystem can use.

If you want the quick overview of how Right to Use supports the future of trusted calling, download the Enterprise Delegate Certificate one-pager and share it with your team.