Recently, at the Professional Association for Customer Engagement (PACE) 2021 Washington Summit, Ann Berkowitz, SVP and CAO, Administration and Strategic Policy, at Somos, Inc., and Karen Schroeder, Associate Division Chief of the FCC’s Consumer Policy Division within the Consumer and Governmental Affairs Bureau led a discussion centered around the “Five Ws” of the Reassigned Number Database.
For those not familiar, the Federal Communications Commission’s (FCC's) Reassigned Numbers Database (RND) was developed to prevent consumers from getting unwanted calls intended for someone who previously held the individual’s phone number. Callers can use the database to determine whether a telephone number may have been reassigned so that they can avoid calling consumers with unwanted calls.
Joined by Michele Shuster, Founding Partner & PACE General Counsel, Mac Murray & Shuster, the three covered the following basics:
What is the Reassigned Numbers Database? Why should you care? How do you access the RND? When can you use the RND? Where can you find more information?
After their overview, the panel further delved into what the RND means for contact centers as well as some of the benefits for consumers. For example, they discussed how callers that use the database could reduce their potential Telephone Consumer Protection Act (TCPA) liability by avoiding inadvertent calls to consumers who have not given consent for the call.
Interested in learning more about RND? If so, check out the following resources: