Insights

Building Trust Through Authentication, Branding and Blocking

Sep 16, 2025

Picture this: a customer receives a call from their bank. The number looks familiar, but hesitation creeps in. Is it really their bank reaching out, or a fraudster trying to exploit their trust? That split second of doubt is the difference between a meaningful connection and a lost opportunity.

For financial institutions, enterprises and service providers, every call carries this weight. Rising fraud, spoofing and impersonation schemes have made trust harder to earn and easier to lose.

Where Protection Meets Opportunity

Fraud prevention is no longer a defensive measure, it’s a competitive advantage. Organizations that invest in authentication, branding and blocking aren’t just shielding themselves from threats, they’re sending a clear signal of trust in every interaction. With nationwide registry intelligence and carrier-grade voice coverage, Somos helps turn routine calls into trusted connections that customers welcome.

• Authentication
  When customers answer a call, they want certainty. Call authentication delivers that certainty by validating identity at the network level through registry-backed solutions and establishing enterprise Right-to-Use (RTU). It eliminates guesswork and gives both businesses and customers confidence that the call is real.

• Branding
  Even when a call is legitimate, it often looks anonymous. Verified call branding changes that by displaying a name, logo and even a call reason. Suddenly, a call isn’t just recognized, it’s trusted. Customers are more likely to pick up, engage and remember the brand behind the number.

• Blocking
  The final piece is protection. Fraudulent spoofing doesn’t just cause financial harm, it erodes the very trust businesses work to build. Real-time blocking solutions intercept bad actors before they can connect, ensuring that only authentic, branded calls make it through.

Your Next Step

We’ve captured this journey in our one pager, Trust in Action: The Truth on Blocking Fraud and Protecting Your Brand. It’s a concise resource that shows how authentication, branding and blocking work together to safeguard communications, protect brand integrity and strengthen customer trust. Put Trust into Action. Download your copy today!