Discover your RouteLink Path Part 1 - Direct Subscriber

One size does NOT fit all – especially when it comes to accessing Toll-Free call routing data. Every organization is different, as are their business needs. That’s why RouteLink – the new, modern way to gain access to authoritative Toll-Free Routing data direct from the SMS/800 Toll-Free Number (TFN) Registry – was developed with different subscription types to address the varying objectives. In our latest blog series, we’ll take an in-depth look at each of the different subscription models and help you decide which option best suits your Toll-Free routing data needs.  

First up is the simplest, most straightforward option – Become a RouteLink Direct Subscriber:

When you become a Direct Subscriber, you gain direct access to Toll-Free routing data from the SMS/800 TFN Registry, which ensures that your data is reliable and updated in near real time. Direct Subscribers are able to combine accurate and updated Toll-Free routing data with their own network information to create the ultimate routing intelligence for their Toll-Free calls. This data is received through an Application Programming Interface (API) that connects with your existing system. The modern interface – which is provided in open standard JSON format – makes it quick and easy to implement. Other direct subscribers have even boasted about getting up and fully running within a few short weeks. 

Need help visualizing complicated Call Processing Records or CPRs? RouteLink also provide subscribers with an interactive CPR Viewer Tool that helps simplify the navigation of routing trees. Now even the most complex routing records are easily accessible and digestible. 

Not only is it quick and easy to become a RouteLink Direct Subscriber, it’s a smart economic move. Traditionally, Network Operators would have to leave their networks to place a query with a third-party routing service in order to receive and interpret Toll-Free routing information, all of which adds to call setup latency. With RouteLink, subscribers have direct access to Toll-Free routing data for a simple, affordable, fixed monthly fee. 

Interested in learning more about how you can become a Direct Subscriber and minimize latency, increase reliability and more? Contact the RouteLink Account Team at to discuss your personalized needs and see if the Direct Subscriber model is right for you. You can also get a sneak peek of RouteLink and try before you buy when you access our sandbox environment. 

Want to learn more about the different RouteLink subscription types? Stay tuned for Part 2 of this three-part series where we’ll explore the RouteLink Authorized Distributor model.

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