Insights

[VIDEO] Unlocking the Power of Phone Number Intelligence at MEF Leadership Forum Canada

Jul 25, 2025

On July 15, 2025 at the MEF Leadership Forum in Canada, Somos’ VP, Business Development, Bill LaRuffa, took the stage to share a critical message: phone numbers are no longer just conduits for communication — they’re data-rich assets that can drive trust, transparency and performance in today’s communications ecosystem. 

In his session, Unlocking the Power of Phone Number Intelligence: Building Trust, Visibility and Value, Bill spotlighted how organizations across the ecosystem are leveraging phone number intelligence to verify identity, combat fraud and make faster, smarter decisions. But the session didn’t just offer theory — it showcased the practical tools making this possible. 

Bill introduced three key Somos solutions designed to empower real-time, data-driven decision-making: 

• RealNumber DNO: Helps stop illegal robocalls before they start by identifying numbers that should not originate traffic, protecting consumers and reducing brand risk.
• RealAgent: Provides critical caller identity data so organizations can verify the legitimacy of inbound and outbound traffic and restore trust to voice communications.
• XConnect: Offers comprehensive number intelligence across global networks to optimize routing and reduce costs — all while enhancing reach and reliability. 

Together, these solutions illustrate how unified, accurate phone number data can enhance everything from fraud prevention and call authentication to infrastructure efficiency. By equipping stakeholders with deeper insights into the numbers that power their systems, Somos is helping enterprises, service providers and platforms strengthen their customer relationships, safeguard their reputations and improve operational outcomes. 

Check out the on-demand record today! 

Want to connect to learn more about how RealNumber DNO, RealAgent or XConnect could fit into your strategy? Connect with us at connect@somos.com.