Insights

Webinar Recap: Turning Trust into ROI: Building the Business Case for Scam Prevention

Jun 20, 2025

Fraud mitigation has become more than a security concern — it’s a strategic imperative. In our latest webinar, Somos' Jaime Zetterstrom, VP of Product Management, and Michele Bilton-Smith, Senior Director, Solutions Consultant, explored how financial institutions can build strong, data-backed business cases for investments into call authentication and call blocking solutions. 

Fraud is not just on the rise – it’s evolving. From IVR cloning and brand impersonation to deepfakes and AI-enabled scams, the impact on consumers and financial institutions is growing. Fraud-related losses are expected to surpass $40 billion by 2027, underscoring the urgency for action.

Somos emphasized the importance of aligning fraud solutions with organizational goals, whether that means improving customer experience, reducing operational burden, ensuring compliance or minimizing risk. The key is knowing how to position your case internally, addressing what matters to client experience teams, CISOs and fraud operations leaders.

The webinar walked through several proven tools that institutions can consider, including phone number takedown services, call authentication and blocking, identity data verification and call intelligence for smarter routing. Choosing the right mix depends on your institution’s risk tolerance, technical setup and fraud exposure.

To help teams get started, Somos has resources to support FIs no matter where they are in their journey, including Leadership Business Case checklists and a risk calculator that offers a snapshot of potential vulnerabilities, both helping frame early investment discussions. Attendees were also encouraged to gather input from frontline teams, identify internal champions and explore options through a multi-layered lens.

Are you interested in learning more about how you can reduce fraud, build trust and strengthen your brand from the inside out? For tools, insights or one-on-one guidance, contact us at connect@somos.com.

For those who were not able to attend the webinar, you can now catch up by accessing the on-demand recording for viewing anytime!