Insights

Why Trust in Messaging Starts with the Number: A Conversation with Somos CEO Gina Perini

Jun 03, 2025

What does a phone number really mean in today’s hyperconnected world? For Gina Perini, CEO and Chair of the Board for Somos, it’s more than digits — it’s a foundation of digital identity and a linchpin for trust across voice and messaging channels.

On a recent episode of Bandwidth’s State of Business Texting podcast, Gina joined industry colleagues, Caitlin Long, Sr. Director of Product Management for Messaging and Zach Kunkel, Director of Solution Marketing and Go To Market Strategy from Bandwidth, to explore the evolving role of Toll-Free Numbers, fraud prevention and the collaborative frameworks needed to keep communications secure. From the technical (how Somos supports open frameworks and registries) to the personal (yes, her favorite text is from her son), Gina’s insights remind us that phone numbers — when trusted — enable the connections that matter most.

She also offers a look ahead: the promise of rich business messaging (RBM), the power of data signals in fraud prevention and why a global approach to open standards is essential.

Whether you’re steeped in telecom or simply want to understand what’s next in messaging, this conversation offers real clarity.

Listen now to hear Gina’s full conversation on how Somos is helping shape a safer, more trusted communications ecosystem.