Insights

Closing the Loop on Trust: Why Remediation Matters in Voice Calling

Oct 13, 2025

When your customers receive a call from your business, their first impression often comes down to what flashes across their screen. If your number is mislabeled as “Spam” or “Scam Likely,” trust takes an immediate hit, and so does your ability to connect. That’s why remediation is no longer optional. It’s essential.

The impact of mislabels goes beyond annoyance. For businesses, mislabeled numbers can mean fewer calls answered, lost opportunities, and diminished reputation. For customers, it creates confusion and erodes trust in legitimate communications. By addressing mislabels swiftly and systematically, remediation helps close this trust gap.

But where do you begin?

Remediation starts with monitoring, because you can’t fix what you can’t see. Continuous monitoring gives businesses visibility into how their numbers are being displayed across carriers and devices in real time. It helps detect early signs of mislabeling, tracks patterns that could lead to call blocking, and provides the data needed to act quickly. Without monitoring, remediation efforts become reactive and inconsistent, leaving gaps where customer trust can slip away. By establishing monitoring as the foundation, businesses not only identify issues faster but also create a proactive path to protect their brand reputation and ensure their calls reach the people who matter.

At Somos, we recognize that mislabels on phone numbers don’t just disrupt operations. They jeopardize customer relationships, revenue and brand integrity. Our remediation capabilities in RealBrand are designed to help enterprises identify, address and resolve mislabels quickly, so they can protect what matters most: trust. RealBrand™ continuously checks your numbers across the ecosystem to detect when a terminating carrier flags your number incorrectly. The moment a mislabel appears, remediation efforts are set into motion. Our tools engage directly with carriers to correct the issue, ensuring your number is restored to its rightful status.

Every remediation step is traceable and documented, giving enterprises the confidence they need when proving compliance or demonstrating due diligence. Whether to regulators, internal stakeholders or partners, you’ll have clear records of what was done, when and why.

Benefits of Somos Remediation in RealBrand

• Fast Action: Immediate response to mislabeled numbers to minimize disruption

• Consistency: Rule-based workflows ensure issues are handled the same way every time

• Visibility: Transparent records keep you audit-ready and accountable

• Protection: Safeguard your call traffic, brand reputation, and customer relationships

Building Confidence, One Call at a Time

At Somos, we believe that trusted communication is the foundation of meaningful connections. Remediation is one of the critical ways to deliver on that promise, by giving enterprises the ability to detect, address and resolve mislabels with speed and confidence.

Your calls deserve to be seen for what they are: genuine, reliable and trustworthy.

Learn more about how remediation supports trusted communication.