Today, consumers dream of convenience. They gravitate toward mobile shopping to access everything and anything they need right at their fingertips. But when shopping gets complicated – like choosing the best professional camera for their $5,000 budget – consumers increasingly are tapping into their mobile device’s other main power: Placing a phone call to someone who can help.
In fact, phone calls are an increasingly effective platform for businesses to connect with customers. They build relationships in a complex digital world to drive valuable sales. In the Toll-Free University piece, “,” you can learn more about the growing opportunity of voice and how to prompt customers to call in.
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