Somos, Inc. Announces New Hire of Bill LaRuffa as Director of Business Development


East Brunswick, NJ, December 10, 2020 – Somos, Inc., a leading registry management andSomos, Inc., a leading registry management and data solutions company, today announced the company has hired Bill LaRuffa as its Director of Business Development. data solutions company, today announced the company has hired Bill LaRuffa as its Director of Business Development. Mr. LaRuffa will be responsible for developing and launching new, innovative products and services to serve Somos customers and the telecom industry. 

“We’re excited to welcome Bill to the Somos team during an exciting period of growth for our company and some major changes for the telecom industry,” said David Stewart, Somos’ Vice President, Business Development. “With his broad skillset and extensive experience, I’m looking forward to Bill helping us identify innovative business opportunities that will serve our mission of driving trusted connections.” 

Mr. LaRuffa joins Somos with more than 24 years of experience in the telecommunications industry. His expertise lies in network engineering, optimization, business analytics, and regulatory compliance with a focus on cost reduction and margin management. Prior to Somos, Mr. LaRuffa served as Executive Director of Business Analytics at TEOCO, a leading provider of analytics, assurance, and optimization solutions to more than 300 communication service providers (CSPs) and OEMs worldwide. Mr. LaRuffa has also held senior positions at AT&T, XO Communications, and Nortel Networks.

Mr. LaRuffa is also an active member of ATIS, with involvement in the ATIS/SIP Forum IP-NNI Task Force, the PTSC - Packet Technologies and Systems Committee, and the PTSC Non-IP Call Authentication Task Force.

“Over the past few years, I’ve been incredibly impressed with the change Somos has brought to the Toll-Free industry,” said Mr. LaRuffa. “I look forward to exploring new and exciting ideas with this dynamic team in its mission to advance telecom.”

About Somos, Inc.

Somos is a leading provider of registry management and data solutions. Our mission is to empower more intimate and trusted connections between brands, consumers, and communities. We accomplish this through our suite of authentication enablement solutions as well as our numbering administration roles. 

Currently, Somos serves as the North American Numbering Plan Administrator and the Pooling Administrator for more than 800 million local and wireless telephone numbers. We operate the SMS/800 TFN Registry for more than 42 Million Toll-Free Numbers in North America, and the TSS Registry, the centralized registry for the use of Toll-Free Numbers in text messaging and multimedia services. 

Through our portfolio of products and services, and a collaborative approach in everything we do, Somos helps ensure trust in an increasingly digital world, while delivering value, innovation, and results to consumers. To learn more about Somos, please visit

Media Contacts:
Michelle Larsen
Vice President, Customer Engagement & Product Strategy


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