Marketing Toolkit

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The Front of the Line

The mobile commerce market is growing rapidly, and customers are using their devices to handle every step of the shopping experience. This article hones in on the mobile trends that are going to shape how businesses serve their customers.  

Video

VIDEO: Smart Marketing Powered by Toll-Free Numbers

“Marketing analytics is key in understanding the performance of our campaigns, and one of the ways that we track that is through using 800 numbers,” said Shannon Finberg. “We use Toll-Free Numbers across all of our marketing channels so that we can start to put together a customer touch-point map. That way, we can understand how are people behaving with our marketing channels, and how can we optimize the ones that people seem to be responding to the most.”